“Sylvie” and her band revealed as this year’s icon for Busch Gardens Tampa’s Howl O Scream 2010

You know what I like about Busch Gardens Tampa’s Howl O Scream crew? They don’t just think outside of the box, they blow up neighboring universes with how they conceptualize an immersive theme for their yearly haunt. That’s my kind of people. Three years ago, they had The Raven Twins:

Last year they had a team of Vampire Fashionistas (This is actually my video that I took! Yay!):

This year they have Sylvie, the lead singer of My X:

Click here to check out the site. They also have a My X song up for download. Yes, you read right – they ACTUALLY RECORDED A WHOLE FREAKING SONG to sell the concept. The story is being slowly rolled out with teasers. Not a whole lot is revealed yet, but it seems that she was spurned by her ex-lover and is out for revenge. The question is – is she a vampire? A psycho killer? Something else? I guess we will have to stay tuned to find out. Inside the Magic has a detailed description of all of the photos that HOS Insider “found” here.

Regardless of what is to come, it looks like there will be a lot of music incorporated into the show this year. I can’t wait until I can get down there to document it for you all. I had planned to come back while I was still in the park last October.

Theming is so critical for a good haunt. It is always so great here because they actually *gasp* engage with their target market. Sylvie is on Twitter. You can follow her. You can talk to her. She will reply to you. Of course, my favorite twitter person to tweet crazy things to is HOS Insider. He is back this year to provide a lens into the world…and tweet to me that I’m crazy because I guessed the icon would be a Vampire Kangaroo before Sylvie was revealed.

Well, I certainly did guess something original, right? :) My specialty!