It was Summer 1994 in Pittsburgh, PA. This new shop called Starbucks had come into town.
Today people of all ages drink energy drinks and coffee, but back then caffeine (aside from Coke or Pepsi) was mostly an adult thing. I never drank coffee, so I didn’t pay Starbucks any mind until I heard from a friend that this thing called a “Frappuccino” was really great.
Starbucks just so happened to be located on my way to school. I tried my first Frappuccino and was hooked. It was my gateway drug into coffee and Starbucks simultaneously.
I tried every combination of Frappuccino on the menu with double, triple, or quadruple espresso shots. Then I moved to the rest of the menu and the pastries. The pastries were like homemade pastries back then and had less calories than today. This was my favorite place.
Over the years, the pastries became less fresh and homemade. The calories went up. The drinks became more limited. (Mocha Valencia, anyone? Oh wait…) The prices got higher and higher. Dunkin Donuts now sells hot espresso for half the price.
The two things that kept me glued to Starbucks in spite of their rising prices and changing quality was:
1. A ubiquitous monopoly – You can always find a Starbucks and for awhile they were the o nly espresso people you could find at all.
2. Great customer service – If something goes wrong they always gave me a free drink coupon. I’m confident that I’ll walk out happy.
3. Frappuccinos – I love them. No one else does a frozen coffee quite like it and allows me to add espresso until I’m ready to jump out of my skull.
Times are changing.
I can now get an espresso at Dunkin’ Donuts or even (gasp) McDonalds. Starbucks isn’t the only player anymore. They still have great customer service.
Starbucks changed the Frappuccino formula today. They claim that sales have been slow for the Frappuccino. Now we have the “however you want it” Frappuccino.
I got to try one. Here is what I thought:
Pros:
- New Blenders: They have new blenders. The ice is blended more finely so that you no longer have the problem where the ice separates from the coffee drink. I was able to drink it all without have a lot of ice crystals left over.
- Better Ingredients: No more High Fructose Corn Syrup and other crap. Yay!
- Customization: You can now customize them. This means that even vegans can drink them now.
Cons:
- Customization: You can now customize them. No that’s not a misprint. Its a positive and a negatve. The drinks are so customizeable that even I – a seasoned complicated drink orderer – was downright confused as to how it worked and what I could get. I still am. It’s annoying.
It’s also more taxing on the baristas because they now have a lot of different ingredients instead of mix. There is a lot of room for human error.
- Taste: The taste is different. I ordered a simple “tall Frappuccino with an extra shot of espresso”. (Before it was a “double tall frappuccino.” Now it’s called an “Espresso Frappuccino”. Whatever.)
I received not a Frappuccino but a slushie that was sweeter and less coffee-tasting than the old version. It didn’t taste bad while I was drinking it, but it wasn’t awesome or more amazing than the other random places that sell coffee slushies. I did love the finer blended ice. After I finished it I was left with a bizarre metallic, fiery aftertaste. It is almost like my tongue is burning with offmake Frappuccino taste. Normally the aftertaste would be that of Espresso.
I thought that the new Frappuccino was not as bad as some people are claiming, but it’s no longer a Frappuccino. It is a sweet slushie with a metallic aftertaste.
My simple Espresso Frappuccino cost just over $4.00. I read online that you can order “extra coffee” and other things to make it taste more like the old style, but that increases the price even higher.
Starbucks neglected to change the one thing necessary to get people like me to buy 2 Fraps a day again: Price.
Back in the day I could get a Frap for under $3. Now my drinks cost $4 and $5 and we are in a recession. (Drinks larger than a Tall can be over $5 now.) I budgeted out a Frap here and there, but the new formula just isn’t that awesome. I love the idea of healthier ingredients, but I don’t love the new formula
I’ll probably order it again just to make sure my barista didn’t make a mistake, but it’s mostly reaching for a dream of 1994. Eventually I’ll probably just stop.
What did you think of the New Frap? Which one did you order?