26
Jan
Stupid Recession Decisions by The Gap
I shop at the Gap for some of my office wear. Yeah, I know – not very alternative but WTFE I need to work in an office. :) They used to be cheaper than your average business casual place and the clothing would last me many years. I think this is a thing of the past.
Now The Gap thinks they can replace good quality denim with cheap stretch legging fabric that reviewers say rips and falls apart quickly. This annoys the hell out of me, so I have written them a letter. If I wanted to get shit that falls apart in 6 months, I’d shop at Target or H&M. F this.
Value = being able to wear something for a long time without having to buy it again! :/ For example, The Budget Fashionista has it right:
“The cost per wear is the price of an item/divided by the number of times you think you’ll wear it. So if an item costs $100, and you wear it ten times, the cost per wear is $10. The more you wear an item, the cheaper it becomes. This tip is especially important as it forces you to focus on the utility of an item, ie the usefulness of an item to you, rather than just the price. Paying $5 for something you never where is $5 wasted.”
Has anyone else found that stores have stupidly cut back on the wrong things to make ends meet in the recession? It seems that no one has anything in stock these days and some of the items are cheap copies of themselves.
Anyway, here is my letter:
To Whom it May Concern,
I am writing because I am really disappointed in the quality of your Long and Lean jeans. They used to be my absolute favorite jeans, but it seems you have started making them with a much thinner and cheaper fabric. To add insult to injury you are still charging the same price for them.
Not only am I disappointed, but I now feel like I can no longer trust the quality of any of the items in your store. I used to be able to tell my friends that The GAP had very high quality clothing for the price paid. I can no longer say that and I am afraid I will no longer be shopping with you. You were the last store in the mall that made good quality clothing that actually fit me. Please reconsider your decision and go back to the quality that your regular customers have come to expect.
Thank you,
Onezumi Hartstein














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