Clockwork Couture in Burbank, CA: The judgemental and biased Abercrombie and Fitch of Steampunk, Geek, and Alternative Fashion?
Oh my, where to begin.
A while ago I posted about a problematic modeling ad that Steampunk fashion brand Clockwork Couture had put on their Facebook page that bizarrely specified that they were looking for white people. Thinking that it could have just been a misstatement, I contacted the company hoping that if it were the case I’d be able to give them the chance to clear their name. At the time I blogged about it, I didn’t believe one thing or the other about them – I just felt it should be discussed.
It didn’t work out like that. The owner of the company replied to me in the tone of a petulant child. Then, her friends proceeded to post nasty comments and send me awful harassing messages.
Even when asked how to set the record straight the owner told me that I was right and my post was fine – probably another exercise in childish sarcasm, but I took her at her word, left the post up, and walked away to do other things with my life.
Let me break it down here.
Clockwork Couture is a Steampunk costumer.
Steampunk culture and costuming in general has a heavy level of involvement with the fetish community and the burlesque community. Not everyone who is into Steampunk is into these things, but a large number are. Every single event runner that I know who runs a big Steampunk event also runs fetish and burlesque events. Just a casual look at the programming grid at any Steampunk event will tell you this information.
You would think that Clockwork Couture would be smart enough to know who exactly it is that they sell to. Instead they caused another shitstorm by primarily insulting the people they sell to and utilized their tried and true technique of deleting their posts rather than engaging in any level of PR. The added thing is that this time they clicked “like” on a post that talked about how women who wear yoga pants are slutty. Seriously.
I wonder if Ms. Priss will be getting the threatening and insulting comments from their buddies that I received as well. It’s like a Clockwork Couture tradition at this point. I await it again.